FILL YOUR FRIDGE WITH F.U.
We all know a Masshole when we see one. The dude with jerky-filled cargo shorts. The lady at Fenway delivering a suggestive hand gesture to a Yankees fan. Someone shoveling snow in a Chara jersey. In shorts. In February. In Quincy. Point is, Massholes are everywhere you look in Massachusetts. And it’s high time there was a light beer for just such an audience.
We worked with Jack’s Abby Brewing to develop the Masshole Light Lager brand from scratch, developing their logo, packaging, website, and their uniquely Masshole-ish brand voice.
masshole is now available everywhere in MA
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masshole is now available everywhere in MA •
For the digital headquarters of Masshole Light Lager, we didn’t just throw up some boilerplate info and call it a day. We invented fake merch, ginned up fake quotes from fake characters, and told customers where to find it with a map marked with beer cans.
