Liberty mutual

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Liberty mutual *

As the in-house creative agency at Liberty Mutual, we spend most of our time building one of the most recognizable brands in the world. Over the years, we’ve been responsible for work that not only makes our company famous, but our business partners who are responsible for charting its course.

One of our most recent broadcast spots - Wax - continues a campaign idea that hinges on the fact that the money you save on insurance with Liberty can be better applied to more personal things. Like a 6-foot tall replica of yourself made entirely out of wax.

First word & Biberty baby

When you have a handful of some of the most recognizable IP in the category, calling back to lovable characters not only moves the entertainment needle, but drives massive business results as well.

Case in point are two of our most successful boardwalk spots, First Word and Biberty Baby. We built on the momentum of First Word with a sequel of sorts, this time featuring everyone’s favorite bad actor. The results have been massive, and the awareness arrow continues moving up and to the right.

from the vault

The boardwalk campaign has been running for over 10 years. In that time, we’ve made dozens of spots. This is a small selection of our fondest and greatest hits.

LiMu Emu & Doug Social

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LiMu Emu & Doug Social *

MOving at the speed of social.

Part of the fun about our cast of characters is bringing them to life in unexpected ways. So we work with content creators, influencers, and social-first partners to bring content to life and keep our brand fresh and relevant in culture.

DOUG GETS
LIMU-IFIED.

For this award-winning piece of Halloween content, we worked with makeup magician and influencer Jo Steele to turn our beloved Doug into LiMu Emu for the holiday. Then, not to be outdone by the work on one spokesperson, Jo flipped the script, turned the camera around, and transformed into Doug.

platform specific-ness

We’re on our second season of making work specifically for Pinterest, their platform, and their audience. The results continue to climb and the awards are piling up.

it’s filter time.

We love social. But we love playing with social tools even more. This time, we retrofitted Snap filters to put LiMu in the Duster, fans’ heads onto DJ Liberty, and put our emu into a downhill skiing game.

radio.
radio?
radio!

We love radio. Always have, always will. Recently we took that love and produced a campaign called “Replaced” that earned us a spot on the shortlist of the fabled Radio Mercury Awards.

THINGs i think i thought

When a character in your spots is purposefully incorrect about everything, the sky’s the limit on what you can do. In this instance, we created “Things I Think I Thought” by the Biberty Guy. A collection of quips and headscratchers from Biberty himself to keep the conversation going.

the yellow-er the better-ER

Small budgets often open the door to big opportunities. In this case, we made comedy hay on a yellow stage, with simple setups, and our two super famous spokes-characters.

Camp RISE is a virtual summer camp for women in insurance who want to build new skills, learn from key speakers, and network. The campaign, which include logo, badges, social media, email, landing pages, video, and more, focused on the benefits of the experience and increasing registration while tapping into the nostalgia of camp.