REC. LEAGUE IPA

These days even the tiniest of victories feels deserving of the biggest celebration. That was our insight for Harpoon Brewery’s launch of Rec League Lager, a bright, crisp, sessional beer that’s best served as a compliment to life’s little wins. With a shoestring budget, we got scrappy, turning a simple insight into online video, a social program, and on-premise posters.