DON’T DO INSURANCE YOURSELF
To say insurance is complicated is to say a very obvious thing. And weirdly, there is a new-ish trend where folks are trying to DIY their entire insurance plan. That, of course, is not a great idea. DIY works for home improvement, but has dramatically different results when it comes to insuring your life. So for Comparion’s first ever brand campaign, we introduced fake insurance companies and developed storylines to highlight there perils of DIY insurance.
TYLER REDDICK SPONSORSHIP
One of the best ways to promote car insurance is to wrap a race car and its driver with your logo, then watch as he becomes a Nascar superstar almost overnight. Our partnership with Tyler Reddick began just like that. A signed contract, an insanely fast timeline, a full day shoot in Charlotte, and a bunch of entertaining pieces of film later, and the partnership is in the pole position for more.
making stock un-stocky
Comparion is a new-ish brand and has relatively low awareness in the market. But people who do know them, love them. So we were tasked to create a hard-working brand film using only stock imagery that felt more premium than its modest budget.
