Digital/Social
“Liberty Biberty” guy is one of the boardwalk campaign’s most popular characters. Put him together with Doug and somehow, it’s even better. This social media campaign supported those TV spots by showcasing Biberty guy’s unique tone of voice - good-natured confusion.
Tanner Takeover
Mm, savings. This quick hit social ad pairs with campaign spot “Pie Eating Contest” to deliver our savings message in a tasty way.
Throwing Pie
You have to admit, the jingle’s kinda catchy. Not sure any of these dance moves will catch on though. Nevertheless, it made for fun social that hit hard on branding.
DJ Liberty
What’s better than pets with human names? A social ad that includes a dog with a human name who also wears a backpack.
Going to School
Stand With Asian Americans
We created this work for Stand With Asian Americans, the largest coalition of Asian American entrepreneurs, investors, business leaders and activists that are united in the mission to drive justice and equity for all. The word “American” is formed from Chinese characters.
We took some of our favorite brand elements (LiMu, Doug’s car, and DJ Liberty) and turned them into Snapchat filters, AR experiences, and games.
Snapchat Lenses
People don’t talk about emu eggs nearly enough. We changed that with this hidden camera-style stunt for World Egg Day.
World Egg Day
Digital Shorts
A minimalist set actually allowed us to showcase more of Doug and LiMu’s personality.
In the age of ASMR and satisfying videos, we decided to create the Liberty Mutual version with our logo and the mesmerizingly exact
brushstrokes of our talented partner artist.
Can’t Stop Watching
LiMu and Doug Holiday Playlist
There’s nothing more relaxing during the holidays than random squawking and whistling. That’s why we made this holiday playlist specially curated by LiMu and Doug.
Karaoke attracts a lot of interesting characters. We showcased that with these digital shorts using the Liberty Mutual jingle.